• Andy Donley

Phone numbers: Why digits are dinosaurs

Perhaps more than anything else, the telephone has come to represent the speed of technological progress.


It is 144 years since Scotsman Alexander Graham Bell first communicated through a telephone. What he would think of today’s devices is anybody’s guess.


Now phones are on the frontline of a war that is about tech stacks and commercial competition, but rarely about hearing other people’s voices.


So much has changed – one thing has stayed the same.


But could the phone number have reached the end of the line?


"Wait, what's wrong with phone numbers?"


The concept of having your own phone number is such an accepted part of human life that you probably don’t think about it. It’s just a thing that is.


But when there is so much awareness around data sharing and privacy online, perhaps we should be paying attention.


Anybody can guess your number, anywhere at any time. I could type an area code and ten digits into my phone right now and be speaking to a person – and the only control they would have is whether or not they chose to answer.


Your phone number doesn’t change either. If there’s someone you want to block from your life, the most you can do is block a number you think they may contact you from – you can’t block every number, ever. The same goes for marketing campaigns, researchers, scammers.


Aside from that, your number is tied to a specific device. In a world where everything is about connectivity between multiple devices, the phone number doesn’t just look out-dated, it looks downright Jurassic.


The times they are a'changin'


The rise of social media and messaging services has already made inroads into the relevancy of phone numbers.


Just look at the number of apps that offer voice and video call through their platform, with Facebook, WhatsApp and iMessage leading the way.


There’s no reason that shouldn’t be taken one step further.


When you consider how we create profiles for apps and communication platforms, and add to that the increasing role of video call platforms in both our social lives and business, the concept of digit-based phone accounts seems increasingly unnecessary.


Communication accounts with full control over privacy settings, and with immersive integration between apps, devices and other users, would make so much more sense in a world with multi-layered technological connectivity.


We think that’s the future. And what we’ve created will help make that future reality.


Integrated comms – we're all in


Clickacall gives you a link that, when clicked by a user or client, leads directly to a call, with no downloads, sign-ups or barriers of any kind.


You can embed that link anywhere you want – social media profile, webpage, email marketing campaign, you name it.


That means you can direct people to a video or voice call to you or one of your agents at a single click regardless of where you or they are in the world. Now that’s integration.


And our agent features take the product one step further. You can arrange it so that a call goes through to every member of a group, meaning everyone is notified and whoever is available can respond.


The potential for companies that operate remotely, in particular, are huge.


However, the potential for the traditional phone number to hold up against this kind of technology isn’t looking quite so healthy.


Follow the Clickacall journey on Facebook and LinkedIn.

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